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International Conference on Sustainable & Ethical Innovation in IT, Management & Pharmaceutical Sciences
(ICSEIMPS-2026)
GVMITM Sonipat
Modeling Customer Engagement and Purchase Intention: A CFA-EFA Approach
👤 Author:
Simran
Co-Author:
Dr. Nidhi Gupta, Dr Rachna Arya
🏢 Department:
School of Commerce and business Management, Geeta University, Panipat
🔗 DOI:
10.2026/conferencegate.ICSEIMPS-2026.PUB_103
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